Why we started with a gummy
YUBBEX was built in Brooklyn by Julia, a mom of six, to help children grow with daily nutrition, love and healthy habits. It began the way most of these things do: standing in a pharmacy aisle reading the back of a kids' vitamin bottle, which is a strange experience. The front says "for growing kids". The back says pork gelatin, three artificial dyes, and enough iron that the label carries an overdose warning.
YUBBEX KIDS is one product, made properly: ten vitamins children genuinely need, set in fruit pectin, flavoured with six real fruits, and made in a cGMP FDA-registered facility in the United States after you order it rather than months before. No iron. No gelatin. No dyes. Nothing on the label that needs explaining away.
We would rather grow slowly and be believed. That means we publish batch lab results, we say plainly that FDA registration is not FDA approval, we don't run testimonials we can't verify, and we keep a 60-day guarantee that doesn't ask you to post a half-eaten bottle back to us.
Julia — founder, YUBBEX KIDS
Brooklyn, New York · mom of six
Six children means six sets of tastes, six opinions on texture, and six chances a day to be told no. YUBBEX started in Julia's kitchen for exactly that reason: one bottle everyone in the house could take, with a label she was happy to read out loud — plant pectin instead of gelatin, no iron, no dyes, and six real fruit flavours so the fussiest of the six still finishes the bottle.
Julia reads what comes into support@yubbex.com. If something about this product or this website isn't good enough, that address reaches the person who can change it.
Say less than we can prove
No health claims, no invented press logos, no reviews we didn't earn.
Safety over shelf appeal
No iron, no dyes, and a bottle designed to be stored out of reach.
One product, done well
We'd rather perfect one bottle than launch a range every quarter.